In 2010, Abebe D. Rebi, the cofounder of the company, began planting healthy coffee trees on the family land. Today, there are more than 250,000 coffee trees. The coffee trees are planted under large acacia trees which provide shade and increase soil fertility. Coffee trees can be productive for more than 60 years. We aim to inspire the consumers by showing it’s possible to deliver a quality service to customers, employees, vendors, shareholders, and the community in a long-term, sustainable way.
We hope to play a key role in expanding mountain shade coffee farms. Such practice reduce deforestation and degradation of the farm lands. Ethiopia aims to regain and protect its equatorial forest which has been reducing at alarming rate. Nole Region is one of the few areas that still has equatorial forest. By engaging and creating partnership with locals, it is possible to reduce deforestation.
Our beans are freshly roasted to preserve flavor and aroma consistency
Rich flavors unleashed in our roasting process brings out in the coffee beans
Expertise and quality control to ensure consistency in each batch
With more than 2500 coffee farms clustered around the NOLE region and the coffee industry does not recognize its unique flavor yet. Nole region can be tourist attraction for coffee enthusiasts from around the world. There are reserved forest in the region which are habitat of the endangered black lion. We are planning to start Coffee tourism.
We aim to inspire the consumers by showing it’s possible to deliver a quality service to customers, employees, vendors, shareholders, and the community in a long-term, sustainable way.
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